Summary Marketing Plan Term Paper Example | Topics and Well Written Essays - 1000 words - 1

Summary Marketing Plan - Term Paper Example This marketing plan will first make a situational analysis for the cafà ©. In the situational analysis, the overall picture in terms of trends, statistics, size, growth and competition will be discussed. Also, a SWOT analysis will be performed for identifying the strength, weakness, opportunities and threats of the current industry. The report will also give an insight into the current competitors in the industry. A comprehensive explanation of the target market and product positioning is discussed. Based on all these analysis, a marketing plan is charted out for the cafà ©. Cafà © Gam Sung will be located at Sunnyside neighborhood in New York City. Sunnyside is located in the western portion of New York City. Sunnyside contains a total population of 29,506 people. Though majority of the population are Americans, a larger portion is also constituted of people from almost 30 countries. Therefore, Sunnyside is a place with very diverse cultural characteristics. The median income of the region is $37,962. Majority of the population in the area are of the age group of 25 – 39 years. Clearly mentioning, they constitute up to 32% of the Sunnyside population. The next bigger group is 40 – 64 years old forming around 30%. Teenage people of 19 – 24 years old form 7% of the population. The majority of the employed people are from the industries of retail/wholesale, professional, manufacturing, finance, education/health and arts/entertainment. Around 44% of the employed population falls into the income category of $30,000 - $74,999. 40% fall below $30,000. Only a meager 1% has an annual income of higher than 150,000. Sunnyside is a market with a highly growing potential for coffee shops. The major opportunity in the market is that it contains a considerable portion of young population. The population of age groups 19 – 39 years is of great potential for the business.

The Aspect of Gay Marriage in the Society Term Paper

The Aspect of Gay Marriage in the Society - Term Paper Example Several thesis statements can be used to give the view of gay marriage in society. It can be based on people’s standards and perception of culture. One such thesis statement states that perception and existing idea about wrongness and rightness of individual’s actions depends on culture from which they come from and geographical region of their existence. Gay marriage Every society has cultural ethics that shape it up. These cultures are enforced as daily norms and way of life in which every member of the society respects and follows. Marriage in society is given much weight since it is regarded as a fundamental unit in family creation where society is advanced and continuity guaranteed (Majeed, 2004). Just like all marriages, gay marriage involves union of two partners. This case becomes different since it involves same-sex partners. They are allowed to have same set of legal rights as that which is held by heterosexual spouses. Several countries have legalized gay mar riage which has led to heated debates and conflicts between religious groups and gay parties involved. Acceptance and reinforcement of legal rights of the gay existence in society has become a dangerous threat to domination of traditional Christian norms regarding sexuality and sex. Several ethics rule and guide the society since they set symbols of what is generally accepted. Every religious society fears that supporting homosexuality will lead to massive breakdown of values. Ethics are values that protect and hold together family and society. Different cultures also have different views regarding issue of gay marriage but generally societies are formed behind believe of heterosexual marriage and it is perceived to be the natural way of life (Majeed, 2004). Ethical consideration Ethics are considered to be cultural values that shape individuals way of life. All ethical views are relative to individual preference within the society.