Summary Marketing Plan Term Paper Example | Topics and Well Written Essays - 1000 words - 1

Summary Marketing Plan - Term Paper Example This marketing plan will first make a situational analysis for the cafà ©. In the situational analysis, the overall picture in terms of trends, statistics, size, growth and competition will be discussed. Also, a SWOT analysis will be performed for identifying the strength, weakness, opportunities and threats of the current industry. The report will also give an insight into the current competitors in the industry. A comprehensive explanation of the target market and product positioning is discussed. Based on all these analysis, a marketing plan is charted out for the cafà ©. Cafà © Gam Sung will be located at Sunnyside neighborhood in New York City. Sunnyside is located in the western portion of New York City. Sunnyside contains a total population of 29,506 people. Though majority of the population are Americans, a larger portion is also constituted of people from almost 30 countries. Therefore, Sunnyside is a place with very diverse cultural characteristics. The median income of the region is $37,962. Majority of the population in the area are of the age group of 25 – 39 years. Clearly mentioning, they constitute up to 32% of the Sunnyside population. The next bigger group is 40 – 64 years old forming around 30%. Teenage people of 19 – 24 years old form 7% of the population. The majority of the employed people are from the industries of retail/wholesale, professional, manufacturing, finance, education/health and arts/entertainment. Around 44% of the employed population falls into the income category of $30,000 - $74,999. 40% fall below $30,000. Only a meager 1% has an annual income of higher than 150,000. Sunnyside is a market with a highly growing potential for coffee shops. The major opportunity in the market is that it contains a considerable portion of young population. The population of age groups 19 – 39 years is of great potential for the business.

The Aspect of Gay Marriage in the Society Term Paper

The Aspect of Gay Marriage in the Society - Term Paper Example Several thesis statements can be used to give the view of gay marriage in society. It can be based on people’s standards and perception of culture. One such thesis statement states that perception and existing idea about wrongness and rightness of individual’s actions depends on culture from which they come from and geographical region of their existence. Gay marriage Every society has cultural ethics that shape it up. These cultures are enforced as daily norms and way of life in which every member of the society respects and follows. Marriage in society is given much weight since it is regarded as a fundamental unit in family creation where society is advanced and continuity guaranteed (Majeed, 2004). Just like all marriages, gay marriage involves union of two partners. This case becomes different since it involves same-sex partners. They are allowed to have same set of legal rights as that which is held by heterosexual spouses. Several countries have legalized gay mar riage which has led to heated debates and conflicts between religious groups and gay parties involved. Acceptance and reinforcement of legal rights of the gay existence in society has become a dangerous threat to domination of traditional Christian norms regarding sexuality and sex. Several ethics rule and guide the society since they set symbols of what is generally accepted. Every religious society fears that supporting homosexuality will lead to massive breakdown of values. Ethics are values that protect and hold together family and society. Different cultures also have different views regarding issue of gay marriage but generally societies are formed behind believe of heterosexual marriage and it is perceived to be the natural way of life (Majeed, 2004). Ethical consideration Ethics are considered to be cultural values that shape individuals way of life. All ethical views are relative to individual preference within the society.  

Equality Act and Disability Essay Example for Free

Equality Act and Disability Essay The primary purpose of the Act is to codify the complicated and numerous array of Acts and Regulations, which formed the basis of anti-discrimination law in Great Britain. This was, primarily, the Equal Pay Act 1970, the Sex Discrimination Act 1975, the Race Relations Act 1976, the Disability Discrimination Act 1995 and three major statutory instruments protecting discrimination in employment on grounds of religion or belief, sexual orientation and age. This legislation has the same goals as the four major EU Equal Treatment Directives, whose provisions it mirrors and implements. [1] It requires equal treatment in access to employment as well as private and public services, regardless of the protected characteristics of age, disability, gender reassignment, marriage and civil partnership, race, religion or belief, sex, and sexual orientation. In the case of gender, there are special protections for pregnant women. However, the Act allows transsexual people to be barred from gender-specific services if that is a proportionate means of achieving a legitimate aim. [2] In the case of disability, employers and service providers are under a duty to make reasonable adjustments to their workplaces to overcome barriers experienced by disabled people. In this regard, the Equality Act 2010 did not change the law. Under s.217, with limited exceptions the Act does not apply to Northern Ireland Defining disability under the equalties act – this is the part of the legal aspect of my job as a TA supporting students with individual needs Under the Equality Act 2010 you are disabled if you have a physical or mental impairment that has a ‘substantial’ and ‘long-term’ negative effect on your ability to do normal daily activities. What substantial and long term mean:- †¢ ‘substantial’ is more than minor or trivial eg it takes much longer than it usually would to complete a daily task like getting dressed †¢ ‘long-term’ means 12 months or more eg a breathing condition that develops as a result of a lung infection There are special rules about recurring or fluctuating conditions, for example, arthritis. Progressive conditions A progressive condition is a condition that gets worse over time. People with progressive conditions can be classed as disabled. However, you automatically meet the disability definition under the Equality Act 2010 from the day you’re diagnosed with HIV infection, cancer or multiple sclerosis. What isn’t counted as a disability Some conditions aren’t covered by the disability definition. These include addiction to non–prescribed drugs or alcohol. To find out about the conditions which aren’t covered, download the ‘Equality Act Guidance’

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The Bible primary purpose and focus is on God’s love for us and His plan of redemption for our salvation, but it also provides us with insight into spiritual leadership. From Abraham to Issac and from John the Baptist to Luke, and ultimately thru Jesus, God has used spiritual leaders ultimately to fulfill His purpose. The Bible gives us examples of spiritual leadership and human leadership with a number of these writings in the book of Proverbs. True leaders confront problems and find a solution. (Prov 28:2) â€Å" When there is moral rot within a nation, its government topples easily; but with honest, sensible leaders there is stability.† When the church or your life is in chaos, it's easy to come up with solution, but it takes a real leader to actually change things. Where you have people you encounter problems and most problems do not solve themselves; they usually get worse with time. Real leaders realize that God is the only solution to our problems so we must seek Him for wisdom and follow thru. The sooner you deal with a problem the easier it is to fix it. The sooner you surrender your life to God, the faster God can make you a real leader. Effective leaders deal with problems as soon as possible for the good of others. Effective and Godly leaders balance truth and love. As (Prov 20:28) says, â€Å"If a king is kind, honest, and fair, his kingdom stands secure†. The same is true for a leader, if he truly is kind, honest, and fair he will prosper. Love without truth is a just an emotion, while truth without love is a cold, hard reality. However, truth and love together have the power to transform the lives of others and ourselves. True leaders who possess wisdom utilize love and integrity to confront others and get them on the ... ...ith people who harm Jesus’ Body. Some of us are natural leaders and some are natural followers, however, all of us have been given leadership in some area. Parents have the God-given responsibility to lead their children. Pastor's have the responsibility to lead the congregation towards God and strengthen their relationship. We all share one thing in common, and that should be our willingness to lead others to God's saving grace. Following these principles from Proverbs will not guarantee success, but they do guarantee that God’s work will move forward. We are not called to succeed but to be faithful to Christ. The Lord did promise that, â€Å"He who began the good work within you, will continue his work until it is finally finished † (Phil 1:6) When we are faithful to God’s principles of leadership, we can be sure God will ensure the forward movement of His kingdom.

The Next Hunger Games English Literature Essay

The narrative a subsequence. Its about a miss, Katniss. She lived in District 12 and got picked as testimonial to contend in the one-year Hunger Games, organized by the Capitol, the topographic point that regulations over a state called Panem ( what used to be the United States ) . The 1 who survives the game, wins. Merely one individual could win, but at the terminal they said two people from the same territory could win together. When Katniss and her fellow District 12 testimonial Peeta think they ‘ve won, they ‘re told merely one of them can win. Because they refuse to kill each other, they want to take toxicant berries so they ‘ll both decease. This is seen as opposition by the Capitol ( the Capitol regulations everything ) , and they are rapidly stopped. So, together with Peeta, Katniss won the Hunger Games. Because of Katniss ‘ behaviour, people are easy turning against the Capitol. The following Hunger Games, all the old victors had to be in the games once more, even though they would really ne'er have to once more. At the terminal, the staying testimonials are saved by Rebels and they are brought to District 13. Cipher knew District 13 still existed though. In the interim, Katniss has become the symbol of the revolution. She is the ‘Mockingjay ‘ . She does hold a twosome of demands. So she wants President Coin, the president of District 13, to allow unsusceptibility to all former victors of the Hunger Games. She besides wants to be the 1 who kills President Snow ( President of Panem ) . Peeta was non rescued by the Rebels so the Rebels decide to take action, and free Peeta from the Capitol. If successful, it is non the Peeta that Katniss can retrieve her. But when Peeta is saved, he attacks Katniss because he was brainwashed by the Capitol so he would believe that Katniss is the enemy. The Rebels, with Katniss as their leader, continue runing and they go to the Capitol. Their end is to kill President Snow. During this trip, a figure of Rebels are killed, including Finnick. Finally Katniss goes looking for president Snow by herself. Then parachutes fall down, the same 1s that were used in the Hunger Games to supply things. The kids instantly try to acquire them, but they are bad packages, because there are bombs inside. Many of the kids and the Rebel medical squad are killed because of this. Among these people was Primrose, Katniss ‘ sister. This has a great impact on Katniss. Finally Katniss gets to President Snow and they talk briefly. He tells her that non he, but President Coin was responsible for the bombs. Katniss does n't cognize what to believe, but if this is true so Gale was cognizant of this program, even though he denies everything. When Katniss gets the opportunity to kill President Snow, she remembers that she had one time made a trade with him ; they would ever state each other the truth. So alternatively of killing him, she shoots an pointer at President Coin. Commotion arises and it seems President Snow is dead, but it is ill-defined how he died precisely. Katniss wants to perpetrate self-destruction, but right when she wants to take the pill, Peeta stops her. Katniss does n't acquire pursued and goes back to District 12 with some others and they want to reconstruct the territory. Katniss eventually sees that it was inevitable to fall in love with Peeta. She did non necessitate Gale. Together with Haymitch, Katniss and Peeta create a book with the narratives of the old testimonials and others during who died during the rebellion. This manner, they would ne'er be forgotten. The book ends with an epilogue. Katniss is an grownup and has two kids, she is married to Peeta. The Hunger Games are history, but Katniss does non look frontward to the minute when she has to state her kids about the Games and the war.SubjectFerociousnessDescription of the chief characterKatniss Everdeen: Katniss is a 17 twelvemonth old miss. She is obstinate and independent. Her small sister Prim means a batch to her. She loves runing with her friend Gale. Because she did n't desire to be bossed around by the Capitol, she gave people hope. So she became ‘the Mockingjay ‘ .Description of two minor charactersPeeta Mellark: Peeta Mellark was a bakers boy. He ever had a crush on Katniss before they got picked to be testimonials. Peeta is really talented in picture. He is diffident, really sweet and would make anything for Katniss. Gale Hawthorne: Gale is Katniss ‘ best friend and they ever hunt together. He cares a batch about his household. He is rebellious and lovingness. He is in love with Katniss.Description of the topographic point where the narrative is setDistrict 13. This is the District furthest off from the Capitol. It is under the land, so it looks as if there is nil. But, under the land are populating a batch of people.When does the narrative take topographic point?The narrative takes topographic point in the hereafter. I know this because it is told in the first book of the series. The narrative is told inveterate.Who is the storyteller?The narrative is told from Katniss ‘ position.Explanation of the rubricWhen Katniss went into the Hunger Games in the first book, she got a pin with a mockingjay on it. That is the combination of a mocker and a jabberjay ( a bird designed by the Capitol to memorise conversations so the Capitol could descry on people. When the jabberjay ‘s got misu sed by the people being spied on, the jabberjay ‘s were released in the wild. Alternatively of deceasing, they bred with mockers ) . Katniss becomes ‘the mockingjay ‘ as a statement.Is the book merely meant as a narrative or is the writer seeking to convey across a message?I do n't believe there ‘s truly a message behind the narrative. Possibly if you try really difficult to happen some kind of intending behind the narrative you could believe of a message but I think that ‘s a small far-fetched.My sentiment on the bookI liked the book, because I was really funny about how the narrative would stop.Would I urge the book to my schoolmates?Certain, I would urge the book to my schoolmates. But, they should hold read the other books because this is merely the concluding book. If they have read the other books, I would decidedly urge the book because it is easy to read and it ‘s non really complicated ( unless you have n't read the other books evidently ) .Which portion I liked bestI liked the stoping best, merely because I wanted to cognize how the narrative ended.Which portion disappointed me mostI guess what disappointed me most was besides the stoping, because even though I loved Peeta, I in secret wanted Katniss to take Gale. She made the right determination though, but it still someway defeated me.How much clip I spent reading the bookI think it took me about a hebdomad to read the book, but I ‘m non certain how many hours.

Natural Selection Paper - 1502 Words

Natural Selection Paper Natural selection is considered one of the most important processes for a variety of species and the environment which allows the fittest organisms to produce offspring. To prevent a species from extinction, it is necessary for them to adapt to the surrounding environment. The species which have the ability to adapt to new surroundings will be able to pass their genes through reproduction. Within the process of natural selection, it is possible for the original genetic make-up of a species to become altered. The team will report on the different processes of basic mechanisms of evolution, how natural selection results in biodiversity and why biodiversity is important to continued evolution. The sources of genetic†¦show more content†¦Why Biodiversity is Important to Continued Evolution The three levels of biodiversity are as follows: diversity of the ecosystems, diversity of species within the communities and diversity within species. The loss of species within the ecosystems and within the community can cause a catastrophic result, as species live and feed on other species. Species close to extinction are endangered species, therefore protecting them from predators and offering the chance to reproduce and repopulate. Unfortunately, with little support within the environment, a species can become extinct due to population density. Proper monitoring of an endangered species is required in order to keep species actively reproducing and changing with the environment around them. There is another side to the biodiversity of the evolutionary field, as the population weakens the species start the inbreeding of smaller populations, thus playing a role in the extinction of a species. Inbreeding is reproduction among members of a species that are genetically similar. The genetic inbreeding is designed to bolster populations of species whose numbers are in decline. 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Elias Howe Inventor of the Sewing Machine

Elias Howe Jr. (1819–1867) was an inventor of one of the first working sewing machines. This Massachusetts man began as an apprentice in a machine shop and came up with an important combination of elements for the first lock stitch sewing machine. But rather than making and selling machines, Howe made his fortune by initiating court suits against his competitors who he felt had infringed on his patents. Elias Howe Biography Known for: Invention of the lockstitch sewing machine  in 1846Born: July 9, 1819, in Spencer, Massachusetts  Parents: Polly and Elias Howe, Sr.Education: No formal educationDied: October 3, 1867, in Brooklyn, NYSpouse: Elizabeth Jennings HoweChildren: Jane Robinson, Simon Ames, Julia MariaFun Fact: Although he could not afford to build a working model of his machine without financial backing, he died an enormously wealthy man with two million dollars ($34 million in todays money).   Early Life Elias Howe Jr. was born in Spencer, Massachusetts on July 9, 1819. His father Elias Howe Sr. was a farmer and a miller, and he and his wife Polly had eight children. Elias attended some primary school, but at the age of six, he gave up school to help his brothers make cards used to manufacture cotton. At 16, Howe took his first full-time job as a machinists apprentice, and in 1835 he moved to Lowell, Massachusetts, to work in the textile mills. He lost his job when the economic crash of 1837 closed the mills, and he moved to Cambridge, Massachusetts to work in a business which carded hemp. In 1838, Howe moved to Boston, where he found work in a machinists shop. In 1840, Elias married Elizabeth Jennings Howe, and they had three children, Jane Robinson Howe, Simon Ames Howe, and Julia Maria Howe. In 1843, Howe began work on a new sewing machine.  Howes machine was not the first sewing machine: The first patent for a chain stitch machine was issued to an Englishman named Thomas Sant in 1790, and in 1829, Frenchman Barthelemy Thimonnier invented and patented a machine which used a modified chain stitch, and manufactured 80 working sewing machines. Thimonniers business came to an end when 200 tailors rioted, ransacked his factory and smashed the machines. Invention of the Sewing Machine In point of fact, however, the sewing machine cannot truly be said to have been invented by any one person. Instead, it was the result of numerous incremental and complementary inventive contributions. To create a working sewing machine, one needed: The ability to sew a lock stitch. Common to all modern machines today, a lock stitch connects two separate threads, top and bottom, to form a secure and straight seam.  A needle with an eye in the pointed endA shuttle to carry the second thread  A continuous source of thread (a spool)A horizontal tableAn arm overhanging the table that contains a vertically-positioned needleA continuous feed of cloth, synchronized with the movements of the needle  Tension controls for the thread to give slack when neededA presser foot to hold the cloth in place with each stitchThe ability to sew in either straight or curved lines The first of these elements invented was the eye-pointed needle, which was patented at least as early as the mid-18th century, and as many as five more times afterward. Howes technological contribution was to mechanize a lock stitch by building a process with an eye-pointed needle and a shuttle to carry the second thread. He made his fortune, however, not by manufacturing sewing machines, but as a patent troll—someone who flourishes by suing those who were manufacturing and selling machines based in part on his patent.  Ã‚   Howes Contribution to the Sewing Machine Howe got his idea from overhearing a conversation between an inventor and a businessman, talking about what a great idea the sewing machine was, but how difficult it was to achieve. He decided to attempt to mechanize the movements of his wifes hands as she sewed a chain stitch. Chain stitches were made with a single thread and loops to create the seams. He watched her carefully and made several attempts, all of which failed. After a year, Howe came to the conclusion that although he could not replicate the particular stitch his wife was using, he could add a second thread to lock the stitches together—the lock stitch. It was not until late in 1844 that he was able to plan out a way to mechanize the lock stitch, but he found he did not have the financial means to construct a model. Howe met and made a partnership with George Fisher, a Cambridge coal and wood merchant, who was able to give Howe both the financial support he needed, and a place to work on his new version. In May 1845, Howe had a working model and exhibited his machine to the public in Boston. Although some of the tailors were convinced that it would ruin the trade, the machines innovative characteristics eventually won their support. At 250 stitches a minute, Howes lock stitch mechanism out-stitched the output of five hand seamstresses with a reputation for speed, completing in one hour what took the sewers 14.5 hours. Elias Howe took out US Patent 4,750 for his lock stitch sewing machine on September 10, 1846, in New Hartford, Connecticut. The Sewing Machine Wars The first functional lockstitch sewing machine, invented by American Elias Howe in 1845. Hulton Archive / Getty Images In 1846, Howes brother Amasa went to England to meet William Thomas, a corset, umbrella, and valise manufacturer. This man eventually bought one of Howes prototype machines for  £250 and then paid Elias to come to England and run the machine for three pounds a week. It was not a good deal for Elias: At the end of nine months he was fired, and he returned to New York, penniless and having lost what was left during the voyage, to find his wife dying of consumption. He also discovered that his patent had been infringed. While Howe was in England, numerous advances on the technology occurred, and in 1849, his rival Isaac M. Singer was able to put all the elements together to make the first commercially viable machine—Singers machine could make 900 stitches in a minute. Howe went to Singers office and demanded $2,000 in royalties. Singer didnt have it, because they hadnt sold any machines yet.   In fact, none of the machines that had been invented were getting off the ground. There was a terrific amount of skepticism about the practicality of the machines, and there was a cultural bias against machinery in general (Luddites) and against women using machinery. Labor unions agitated against their use, as tailors could see these machines would put them out of business. And, Elias Howe, soon to be joined by other patent-owners, began suing for patent infringement and settling for licensing fees.  That process slowed the ability of manufacturers to make and innovate machines. Howe persisted and won his first court case in 1852. In 1853, 1,609 machines were sold in the U.S. In 1860, that number had risen to 31,105, the same year that Howe boasted he had gained $444,000 in profits from licensing fees, nearly $13.5 million in todays dollars.   The Sewing Machine Combination In the 1850s, manufacturers were inundated by court cases because there were too many patents which covered individual elements of the working machines. It wasnt just Howe who was suing; it was the owners of many of the smaller patents suing and countersuing one another. This situation is known as a patent thicket today. In 1856, attorney Orlando B. Potter, who represented Grover Baker, a sewing machine manufacturer who held a patent for a working chain stitch process, had a solution. Potter suggested that the relevant patent owners—Howe, Singer, Grover Baker, and the most prolific manufacturer of the era, Wheeler and Wilson—should combine their patents into a patent pool. Those four patent-holders collectively owned the patents that covered the 10 elements.  Each member of the Sewing Machine Combination would pay into a collective account a $15 license fee for each machine they produced. Those funds were used to build a war chest for ongoing external litigation, and then the rest would be split equitably among the owners. All of the owners agreed, except for Howe, who wasnt making any machines at all. He was convinced to join the consortium by the promise of a special royalty fee of $5 per machine sold in the United States, and $1 for every machine exported.   While the Combination faced its own issues, including accusations of being a monopoly, the number of litigated cases did drop and manufacturing of the machines began. Death and Legacy After successfully defending his right to a share in the profits of other sewing machine manufacturers, Howe saw his annual income jump from $300 to more than $2,000 dollars a year. During the Civil War, he donated a portion of his wealth to equip an infantry regiment for the Union Army and served in the regiment as a private. Elias Howe, Jr., died in Brooklyn, New York, on October 3, 1867, a month after his sewing machine patent expired. At the time of his death, his profits from his invention were estimated to total two million dollars, what would be $34 million today. A version of his innovative mechanization of the lock stitch is still available on most modern sewing machines. Sources Elias Howe, Jr. Geni. (2018).Jack, Andrew B. The Channels of Distribution for an Innovation: The Sewing-Machine Industry in America, 1860–1865. Explorations in Entrepreneurial History 9:113–114 (1957).Mossoff, Adam. The Rise and Fall of the First American Patent Thicket: The Sewing Machine War of the 1850s Arizona Law Review 53 (2011): 165–211. Print.Obituary: Elias Howe, Jr. The New York Times (October 5, 1867). Times Machine.Wagner, Stefan. Are Patent Thickets Smothering Innovation? Yale Insights, April 22, 2015. Web